One Harvest announces rebrand as part of its commitment to embracing change for a sustainable future

One Harvest is proud to announce the launch of its brand new logo symbolising freshness, growth and a sustainable mind-set.

In the SPIRIT of our Founder, Rob Robson, and our Managing Director, Sam Robson, One Harvest is embracing change, and preparing for a sustainable future as we unite as a business to reinforce our vision and purpose.

During 2020, One Harvest has implemented new processes and technologies and has continued to deliver on quality and innovation for our customers.  Under a new leadership structure, we have defined our focus and reaffirmed our commitment to our purpose of helping people live better lives.

To symbolise our renewed energy, we are pleased to be launching our new logo. A logo that visually represents our organisation in a way that engages our employees and supports a future of innovation and growth.

The mixture of creative softness in the cursive writing and strength in the bold, shows our ability to be compassionate and inclusive while taking responsibility for food safety, brand and consumer protection. The reaching and growing branch symbolises our open future – we are ready to change, grow and expand.

Although our logo has been redesigned, we have not lost sight of our rich history in the Australian produce industry and are using this milestone to celebrate our journey so far. If you look closely – you can see the shape of the old logo reflected in the new.  Looking back to where it all began as industry pioneers in the early 1990s, we began processing the first bagged salads in Australia from our Carole Park facility.

In the late 1990s we saw fruits and vegetables such as the seedless watermelon, avocados and the Calypso mango brought to the tables of millions of Australian families to share and enjoy.

For more than 20 years now, we have continued to expand our facilities and capabilities across the nation to ensure security to grow, process, and supply our products all year round. By investing in technology, we have supported our customers in supplying high quality, delicious, fresh Australian produce to their consumers every day.

We are committed to the food that we produce and will continue nourishing Australian families, under our new corporate look and feel.